No customer left behind: How to drive growth by putting personalization at the center of your marketing – Source www.mckinsey.com Successful personalization at scale requires four elements working in tandem. […]
Are corporate bonds a bubble ready to burst? – Source www.mckinsey.com As global liquidity tightens, corporate bonds in emerging markets look vulnerable. But while a market correction is likely, this […]
To Tackle Urban Problems, City Governments Have to Get Smarter – Source www.mckinsey.com Harnessing the data and technology to meet the challenge of doing more with less is the biggest […]
How new biomolecular platforms and digital technologies are changing R&D – Source www.mckinsey.com By going digital, biotech pioneers with promising biomolecular platforms are improving drug discovery and development—and changing the […]
Data privacy: What every manager needs to know – Source www.mckinsey.com As companies begin to follow the principles of GDPR, the European Union directive on data protection, they must better […]
Agility@Scale: Solving the growth challenge in consumer packaged goods – Source www.mckinsey.com The magnitude and pace of change in the US market have undermined traditional growth models for many consumer-packaged-goods […]
Refining the flight path: Seven priorities for commercial aerospace leaders through 2020 – Source www.mckinsey.com Commercial aerospace companies need to focus on several areas, from the evolving industry structure to […]
Artificial intelligence: Why a digital base is critical – Source www.mckinsey.com Early AI adopters are starting to shift industry profit pools. Companies need strong digital capabilities to compete.
Who’s shopping where? The power of geospatial analytics in omnichannel retail – Source www.mckinsey.com Using advanced geospatial analytics, retailers can now quantify the true economic value of each of their […]
Zero-based productivity: The power of informed choices – Source www.mckinsey.com Extending the tenets of zero-based budgeting across the full cost base can transform performance.
The rise of ecosystems and platforms: What role can insurers play and how can they get started? – Source www.mckinsey.com In this video, McKinsey senior partner Johannes-Tobias Lorenz introduces the […]
Private equity exits: Enabling the exit process to create significant value – Source www.mckinsey.com Investors can capture more value by focusing on three best practices in private equity portfolio company […]
Five Fifty: Unprotected – Source www.mckinsey.com Your air conditioning system. Your factory widgets. Even the fish tank thermometer. Every IoT sensor is a potential target for hackers.
Personalization at scale: First steps in a profitable journey to growth – Source www.mckinsey.com Personalized communication with every customer is the future of marketing, McKinsey’s Julien Boudet and Kai Vollhardt […]
Real-world evidence: Driving a new drug-development paradigm in oncology – Source www.mckinsey.com The potential for real-world evidence is expanding, particularly in oncology drug development. To compete, some companies are investing […]